RedZed backs people who back themselves with flexible loan solutions for the self-employed.
Challenge
Our client needed a refresh of their current advertising strategy, which largely focused on sports sponsorships and radio partnerships.
For many years, RedZed has been the major partner of Melbourne Storm, as well as the statistics partner of Triple M’s AFL and NRL radio broadcast. Whilst this has garnered millions of brand mentions in a perfect environment for
RedZed’s target audience, they were struggling to generate meaningful brand awareness amongst a highly competitive category that typically competes on one point: price.
Goal
We need to increase brand awareness and share of voice in the banking and finance category.
Loans aren’t an everyday purchase, so we can’t drive sales via events, limited releases, or one off offers. Only around 44% of the Australian population have a mortgage, and we see around 500,000 new loans in Australia annually. One thing we know for sure is that when people are considering house purchases and loans, we need to be top of mind.
Using our full suite of audience and media software, we deep dived into our audience and their social habits, travel frequency, hobbies and interest, media consumption habits and anything else we could find. Alongside this we refined the existing creative to better connect with our potential customers.
Result
A record breaking result for RedZed.
By introducing some longer form commercials on radio, and programmatic outdoor billboards following Melbourne Storm games, we focused on enhancing the current sponsorships and making sure our customers know exactly who we are and how we can help them.
RedZed, proudly backing the Melbourne Storm, since 2020
RedZed, proudly backing the Melbourne Storm, since 2020
